Bruce Wayne is a businessman, right? He knows a thing or two about branding from his business excursions and managed to bring that knowledge over to his Dark Knight persona.
#SUPERPOWERED BATMAN HOW TO#
Third, you need to know how to brand your product. This allows Bruce to understand the criminal mindset which allows him to target them more effectively later on as the Dark Knight. Take Batman Begins for example, he spends a good chunk of his youth joining in with the criminal underground in an effort to understand not only how it operates, but also what it feels like to be a criminal to truly understand what desperation and greed can do to a person. They’re not hard to find as long as you know where to look. This one’s easy: Batman’s target audience is the criminal element of Gotham. Second, you need an audience, and not only that, you need to know how to target your audience effectively. He’s not interested in selling his product to you, he’s going to give it to you whether you like it or not with a Chuck Norris style roundhouse kick to the head.
#SUPERPOWERED BATMAN FOR FREE#
Batman is a little different from a company in the fact that what he’s selling, he’s giving out for free with a punch to the face.
Here’s a quick list of a few marketing ideas you need to sell a particular product that are in no particular order, and I’ll also explain how Bruce Wayne implements these ideas into his fabricated myth.įirst, you actually need a product to sell. But the Dark Knight trilogy in general gives us a clear glimpse of what we’re about to talk about. Yes, Heath Ledger did an overwhelmingly fantastic job as the Joker, but at the end of the day, Joker’s just crazy, whereas Bruce Wayne is a layered, complex character that’s almost impossible to get right on an pathos level. For as great as the Dark Knight was, I still hold Begins up as the superior movie.
As far as I’m concerned, Batman Begins is the quintessential Caped Crusader experience. And you can see these ideas play out mainly in my favorite Batman movie: Batman Begins. Cause you know, Batman’s in it…)īut for as little as I know about marketing, I’ve picked up a few things about it along the way that have stuck with me. (But be real, you’re still going to go see it anyway. Seriously, what the heck is going on with that movie? You kind of have to wonder if they had a marketing plan to begin with. I mean, just take a look at Batman V Superman’s hilariously confusing marketing plan that has left everyone scratching their heads in wonder and amazement. So now I feel justified in talking about marketing even though I have no clue what I’m really talking about. It confuses everyone, even those who do it for a living.” If you ask their marketing veeps the same question, you’ll get the same result. I would never profess to be a marketing expert, but then again, who is? Strategic advisor Steve Tobak wrote, “If you ask 10 CEOs to tell you what marketing is, you’ll probably get 10 completely different answers. Boom! Case closed.īut let’s explore this idea for a moment. Here’s the answer: Batman is a… marketing genius. So the question is, what does he do that makes criminals afraid to go out at night? This secret superpower is part of Batman’s mental genius to some extent, but I would say it has more to do with his execution of said power rather than his sheer brilliance. I’m not talking about super strength, or super speed, or the ability to eat… things. So it seems that the idea that makes the Caped Crusader so appealing is that compared to most heroes, Batman doesnt have any superpowers at all. All the people who say that Batman is their favorite superhero almost always say so because he doesn’t have a super power, and yet, the Dark Knight still somehow manages to command a sense of authoritarian respect among his colleagues and worst enemies by sheer force of will and intellect.
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